Simplifying HR tasks through conversational AI

Designing a conversational ESS experience that helps employees complete complex HR tasks with less dependency on HR.

Problem

Employees struggled to find information and complete routine HR tasks within ESS, leading to frequent HR support requests.

Solution

Introduced an AI-powered chatbot that enables employees to ask questions, get answers, and complete HR actions through natural language.

Outcome

Improved self-service adoption, reduced HR support dependency, and accelerated task completion across the employee experience.

Overview

Employee Self Service

A digital platform that enables employees to access HR information and perform routine HR tasks independently

Dashboard image

Problem

HR Tasks Were Harder Than They Needed to Be

Navigation-Heavy Experience

HR Dependency

High Cognitive Load

Low Task Completion

Difficulty Accessing HR Information

Limited Personalized Guidance

Discovery

Uncovering Users Challenges

User pain points, frustrations and barriers users face while completing task, to uncover opportunuites for a more seamless experience

User Pain Point Mapping

"Iโ€™m worried I might select the wrong leave type or enter something incorrectly"

Saud Al-Dosari

Product Manager

"Iโ€™m not sure how late I can withdraw my leave or whether there are any restrictions."

Nasser Al-Mutairi

UX Designer

"I want to know how changing my installment will affect my loan tenure and total repayment"

Abdullah Al-Anazi

Software Tester

"When I have a question about salary, leave, or benefits, I usually have to contact HR because I donโ€™t know where to find the information."

Faisal Al-Harbi

Senior Developer

"When there are multiple leave or reimbursement options, Iโ€™m not sure which one is best for my situation"

Mohammed Al-Otaibi

Frontend Developer

"I can see the final amount, but I donโ€™t understand how my salary, loan, or leave amount was calculated"

Omar Al-Zahrani

Data Analyst

"I want to know the loan amount and EMI based on my salary and current commitments"

Sophia Lin

UX Designer

"I know the information is somewhere in the HR system, but finding the right policy or document takes too much time"

Ahmed Al-Qahtani

QA Engineer

"Thereโ€™s a lot of information on the page, and I donโ€™t know which part is relevant to me."

Khalid Al-Ghamdi

DevOps Engineer

"I want to compare this monthโ€™s salary with the previous month and quickly understand what changed"

Turki Al-Shehri

Business Analyst

"I want to know how much I can encash based on my leave balance and salary."

Richard Ludlow

QA Analyst

Insights from the Market

Competitor Analysis

Brand Identity
Company Info

Name

Zoho

AI Name

Zia

Target Region

India, MENA

Name

Greythr

AI Name

NAVOS

Target Region

India,Middle East

Name

Keka

AI Name

Keka AI

Target Region

Global

Brand Identity
Description

Conversational payroll assistance with personalized answers and task support.

Agentic AI that understands requests and executes HR tasks.

Conversational HR assistance for instant answers and employee self-service.

Key Insights
  • Strong conversational HR assistant

  • Supports contextual follow-ups

  • Can perform actions through chat

  • Supports voice and multilingual interaction

  • Natural language queries

  • Context-aware answers

  • Guided, step-by-step assistance

  • Direct navigation to relevant workflows

  • Text and voice-based assistance

  • Context-aware conversations

  • Supports HR actions through conversation

  • Policy-grounded responses

Define

Opportunity Areas

Highlighting key areas where the experience can be improved.

Reduce navigation effort

Replace complex, multi-step journeys with simple conversations that help to complete tasks faster.

Faster Result

Goal

Conversational Access

Fewer Clicks

One-Stop Experience

Direct Task Execution

Personalize Employee Support

Tailor every response to the employeeโ€™s profile, context, and needs.

Hi, How can I help you today!

Reduce HR Dependency

Provide instant answers without relying on HR for everyday queries.

Your Problem

Our solution

Simplify Task

We refine performance, analyze insights, and enhance automation for long-term growth.

Guided Steps

Efficiency will increase by 20%

Fewer Errors

Update available..

Natural Language Action

Up to date

Design

Design

Designed web and mobile application for Employee Self Service

Logo

Mobile Application Design

Web Application Design

Conversational Design Principles

Guiding the interaction between intelligence and users through clarity, context, and trust.

Intent Recogniazation

Contextual Awareness

Progressive Disclosure

Error Recovery

Guided Conversation

Personalized Responses

Explainable calculation

Show Status of my latest sick leave

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

Your leave request is currently pending with Kadhar Ali (Manager) for approval.

Imran Nazir - IN1279

Applied on 15 Apr, 2025

Kadhar Ali - KA9586

Pending

Mohammed Rizar - MR1290

Pending

Intent Recognition

Understand request regardless of wording by mapping semantic meaning of system action

Show balance of my sick leave

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

Your sick leave balance is 08 Days expiring on 31 Dec, 2026

Apply on 28 Aug, 2026

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

๐Ÿค’ Sure! Youโ€™re applying for sick leave on August 28, 2026. Would you like to confirm and submit the request?

Confirm

Cancel

Contextual Awareness

Understanding the employeeโ€™s situation, profile, conversation, and relevant policies to provide personalized and relevant responses.

Apply Leave

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

Sure, Applying leave or you, Provide the below details

Leave Type

Sick Leave

Leave Period

03 Oct, 2026

Confirm

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

As you are applying for sick leave, please provide required document.

Document Proof

Click to upload

or drag and drop

SVG, PNG, JPG or GIF (max. 800x400px)

Progressive Disclosure

Showing only the information needed at each step, while revealing more details when the employee needs them.

Apply Casual leave on 29 Feb, 2026

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

February 29, 2026 is not a valid date because 2026 is not a leap year. Would you like to apply for February 28 or March 1 instead

Feb 28

Mar 1

Custom date

Error Recovery

Helps the employee understand what went wrong and guides them toward the correct action instead of simply showing an error.

Apply Home Loan

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

Alright, you're applying for loan..

Step: 01 - Loan Details

Loan Amount

Sick Leave

Step: 03 - Repayment Details

Step: 04 - Review & Apply

Guided Conversation

Helps employees complete HR tasks through a structured, step-by-step chat.

Why is my salary lower this month?

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

Your take-home salary is SAR 4,800, which is SAR 200 lower than last month due to 2 unpaid leave days.

Personalized Responses

Chatbot uses the employeeโ€™s profile, preferences, and HR data to provide responses specific to their individual situation.

How much will I get for 5 days of encashment

Client with glasses and a beard in a dark henley shirt, in a warmly lit office

Your estimated encashment is SAR 1,250

Basic / day

250 SAR

Formula

Basic / Day x Encash days

Encashment Calculation

250 x 5

Encashment Amount

1250 SAR

Explainable calculation

Shows how a value was calculated, rather than only giving the final result.

Framework

Conversation Design Framework

A structured flow that turns a request into a guided, information-rich conversation for raising a request in our application

Intent Recognition

Context Gathering

Policy Guidance

Recommendation

Confirmation

Submission

Impact

Driving better experience

Making HR interactions faster, simpler, and more self-service with conversational AI

Faster Task Completion

Gain actionable insights with AI-driven analytics to improve decision-making and strategy.

Personalized Employee Experience

Personalized AI interactions improve response times, customer engagement, and overall satisfaction.

Instant access to HR information

AI-powered systems operate around the clock, ensuring seamless support and execution without downtime.

Natural language interactions

AI automation minimizes manual work, cuts operational costs, optimizes resource for better profitability.

Low Cognitive Load

Leverage AI to analyze vast data sets, identify trends, and make smarter, faster, and more accurate business decisions.

Reduce HR dependency

AI adapts to your business needs, allowing you to scale efficiently without increasing workload or costs.

Let's

Create

incredible work together

afrasjp@gmail.com

+91 8610072795

AFRA S J

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